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Barrel for CPG
Driving Customer Engagement & Retail Velocity for CPG Brands
At Barrel, we collaborate with CPG brands to design, build, and optimize website experiences that deepen customer relationships and accelerate sales across channels.
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Your Website: An Untapped Opportunity
✓ Build Customer Relationships
Leverage zero-party & first-party data to get to know your customers directly.
✓ Learn from Customers
Solicit customer feedback to inform product development and innovative experiments.
✓ Deepen Product Usage
Offer content and resources to maximize customer satisfaction with your products.
✓ Boost Customer Retention
Encourage repeat business through subscriptions, loyalty programs, and coupons.
✓ Drive Retail Velocity
Guide customers to seamlessly find your products in stores, down to the SKU.
✓ Connect through Storytelling
Convey your brand’s story and values to better connect with your audience.
✓ Create Buzz for Launches
Stir excitement and anticipation for new product innovations and launches.
✓ Sell Directly to Customers
Simplify shopping through e-commerce, offering customers convenience.
✓ Offer Exclusive Access
Provide special access to unique product bundles catered to customer needs.
Select Partners for Online Success
Explore Resources
3Squares Live! Podcast: Upping Your Online Game
Barrel Partner & CXO Lucas Ballasy on how CPG brands can think about leveraging their website and e-commerce.
Listen to the Podcast ↗
How CPG Brands Can Maximize Their Online Presence
A guide on maximizing their online presence, navigating e-commerce challenges, and leveraging digital strategies for growth.
Read the Article ↗Interested in learning more?
Get in TouchClient Success
Sweet Loren's
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Brand Storytelling & Recipes
We reimagined Sweet Loren's recipe content to make it easy for customers to find new ways to use their products.
As a founder-led brand, Sweet Loren's origin story is integral. We created an interactive video experience throughout the website, giving customers a chance to hear from Founder Loren Castle directly and see products in action.
Integrating video increased the average session time per use by by 53.8%.
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Client Success
Once Upon A Farm
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Interactive Product Finder
For Once Upon a Farm, we identified an opportunity to better guide parents through the different product lines.
We created a quiz that asks about the child’s age, dietary needs, how much they eat, and flavor preferences to curate the perfect products for their little one.
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Client Success
Austin Eastciders
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Brand Experience & Store Locator
In reimagining Austin Eastcider's website, our focus was on creating a flagship experience for the brand. It's a home for product launches, education, and the latest happenings at their locations in Austin.
A primary focus for customers is also finding AEC's products locally. We built a store locator that goes beyond listing retail locations—customers can filter by everything from draft to 6-packs and find cider near them based on accurate inventory.
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Client Success
The Outset
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Product Education & Usage
Following our launch for The Outset's debut, we continued to support on optimizing their website for growth. With an expanded product line, helping customers understand product pairings and ingredients became that much more important.
We introduced an interactive module to make it easy for customers to build a routine. We also created new pages that go deep on ingredient background and how founder Scarlett Johansson gets the most of the product line.
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Ready to learn more? Contact us below.
