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Barrel's Director of Strategy and Design Director hosted a live optimization session deep diving a brand who submitted their site for review, including a roadmap of fixes to implement before BFCM.
We partner with CPG brands to shape strategy, design, and performance across DTC, marketplaces, POS, and B2B. If you’re looking to create a more connected experience that drives growth, retention, and long-term brand love—we’d love to hear what you’re working on.
Thank you! We'll be in touch. In the meantime, feel free to explore our work across CPG:
Food & Beverage
Beauty & Skincare
Health & Wellness
Home, Family, & Pet
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"Thank you for the partnership, the hours, the more hours, the revisiting, the realignment, the conversations, the never say "we can't do that", and the ongoing commitment to all the reasons we partnered together from the start! Congratulations and thank you for bringing our brand to life, in a way that only we can own!"
Kathy Maurella
Chief Marketing Officer
,
Waterloo
"We were thrilled with the results of our site overhaul. The Barrel team truly listened to what mattered most for our brand and brought that vision to life through thoughtful design and functionality. They were highly collaborative and great partners throughout the process!"
Lucy King
VP of Marketing
,
MUSH
"The Barrel team met Kite Hill where we needed to be, transforming our old WordPress site into a beautifully designed, highly functional Shopify site in just eight weeks—prioritizing design decisions that mattered most to our customers. The launch handoff was seamless. I’d recommend them to any CPG brand in a heartbeat!"
