Drive Revenue from Your Wholesale Customers with Shopify B2B

Barrel partners with Shopify Plus to help businesses grow and drive sales to their B2B wholesale business with tools optimized for flexibility and customization.

Barrel works with brands to design & build great ecommerce experiences on Shopify Plus.

Why Shopify B2B?

With a Shopify B2B site, your business can offer personalized experiences for your wholesale customers, fostering relationships and encouraging repeat purchases. We help our clients set up B2B within one easy-to-use admin, no apps or coding required.

How We Maximize Your Shopify B2B Experience

 Company Profiles & Custom Logic

We help our clients represent their different buyers and locations with unique payment terms and user permissions.

 Personalized B2B Store

We design a unique website experience, separate from DTC, to segment the buying journey for your B2B customers.

✓  Price Lists & Quantity Rules

We leverage our technical expertise to assign customer-specific prices directly to company profiles, including setting up conditional rules for bulk products and variants.

 Easy Reordering

We boost your brand's recurring sales by simplifying the reordering process for your B2B customers.

 Sell Your Products World-Wide

We expand your brand's reach to wholesale customers around the world with localized storefronts, currencies, and tax exemptions.

 Customizable B2B Logic

We work with your team to create tailored delivery and payment logic through Shopify Functions.

Get Help Implementing Shopify B2B

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Client Spotlight

Aquor Water Systems

Servicing Both Contractors and Homeowners

The new Aquor website streamlines product discovery through the navigation, creating clearer pathways for their two primary audiences – homeowners and contractors.

We guided Aquor’s team on how to integrate their B2B experience across the site through Shopify B2B and flexible templates. This allowed for more personalized content for this audience’s needs, which differ from a homeowner’s.

View Case Study

Explore Resources

A Guide to Shopify 2024 Winter Edition

A recap from Shopify's 2024 Winter Edition including  Shopify's effort to streamline operations and create a B2B customer experience with the same intentionality as DTC.

Read the Article ↗

A Look Inside Shopify 2023 Summer Edition

Lucas Ballasy, our CEO, discusses how Shopify is taking lessons from DTC and applying them to B2B.

Read the Article ↗

Contact Us to Get the Most Out of Shopify B2B

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