By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Driving Retention and Loyalty for a Legacy Coffee Brand
Caffe Vita is a Seattle-based coffee roaster and retailer known for its artisanal, ethically sourced coffee and commitment to independent, local partnerships. Barrel redesigned Caffe Vita's Shopify website to streamline structure, elevate user experience, and support e-commerce growth while preserving wholesale partnerships and community events.
Our Partners
Apps & integrations on this project.
We reimagined Caffe Vita’s digital identity to bring its 25+ year legacy to life and engage its loyal community.
We created a seamless shopping experience that highlights Caffe Vita’s full product range, communicates its community-first mission, and supports customers at every stage of their coffee journey.
We engaged customers through storytelling to encourage product discovery, with a focus on flavor and educational resources to reinforce Caffe Vita’s industry expertise.
To encourage retail sales and promote the Caffe Vita cafe experience, we built a comprehensive Store Locator page, Caffe Locations page, and events hub.
To strengthen customer retention and drive repeat purchases, we implemented a robust subscription program, powered by Recharge, so customers can easily support their daily coffee habit.
We reimagined the blog experience to bring together educational resources & community work into a single hub to show commitment to all things coffee & social impact.
To support their sustainable growth, we built a flexible template system that empowers Caffe Vita to share rich stories around collections and company initiatives.
Interested in collaborating on a project?
Get StartedExplore More Work
Pavise
Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Thinsters
Refreshing Thinsters with a Bold Rebrand Driving Amazon and Retail Growth
Sweet Loren's
Shopify 2.0 Migration and a Framework Built for Scale
The Outset
Launching & Growing a Celebrity Skincare Brand
Wamsutta
Creating a Digital Flagship for a 175-Year-Old Home Brand
The Nue Co
Building Credibility and Retention With The Nue Co
Anthony's Goods
Driving DTC Growth for an All-Natural Pantry Staple Brand
McCormick & Company
Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands
