Grazly / Barrel — CPG Commerce Agency

Driving DTC Growth Through Rich Product Storytelling

Grazly, founded by two brothers on their own healing journey, is bringing nose-to-tail ancestral products to mainstream consumers. Barrel collaborated with Grazly to reimagine their website to streamline the customer journey, boost retention through a new subscription program, and increase conversions by educating customers on the health benefits of their high-quality, all-natural products.

Visit Website

Our Partners

Apps & integrations on this project.

The Challenge

As Grazly grew its following around ancestral nutrition and wild-sourced products, the brand needed a digital experience that better reflected its strong point of view and loyal community. The site needed clearer navigation, stronger product storytelling, and a more flexible subscription experience to support discovery and repeat purchasing.

We partnered with Grazly to drive sustainable growth by redesigning their site to boost conversions, build trust through education, and strengthen retention with a new subscription program.

To support Grazly’s expanding product line, we redesigned the navigation to create a frictionless shopping experience, featuring Variety Packs to boost AOV and attract new customers.

We reimagined Grazly’s product pages to drive conversion and long-term growth by simplifying subscriptions, integrating dynamic upsells, and building trust through ingredient transparency and UGC.

We migrated Grazly’s subscription program to streamline the subscription experience and drive AOV through a customizable Build-A-Bundle experience.

To drive conversions and subscription revenue, we built a robust cart featuring dynamic upsells, a gift with purchase bar, and subscription upsells.

We created custom graphics to extend Grazly's brand system and tell the unique story of each of their nutrient-packed products.

Impact & Results

The updated Shopify experience helps Grazly translate its education-driven brand philosophy into a more seamless shopping journey. With improved product pages, richer storytelling, and flexible subscription and bundling options, the site now supports deeper engagement with loyal customers while making it easier for new audiences to understand and adopt the brand.