Driving DTC Growth Through Rich Product Storytelling

Grazly, founded by two brothers on their own healing journey, is bringing nose-to-tail ancestral products to mainstream consumers. Barrel collaborated with Grazly to reimagine their website to streamline the customer journey, boost retention through a new subscription program, and increase conversions by educating customers on the health benefits of their high-quality, all-natural products.

Visit Website

Our Partners

Apps & integrations on this project.

We partnered with Grazly to drive sustainable growth by redesigning their site to boost conversions, build trust through education, and strengthen retention with a new subscription program.

To support Grazly’s expanding product line, we redesigned the navigation to create a frictionless shopping experience, featuring Variety Packs to boost AOV and attract new customers.

We reimagined Grazly’s product pages to drive conversion and long-term growth by simplifying subscriptions, integrating dynamic upsells, and building trust through ingredient transparency and UGC.

We migrated Grazly’s subscription program to streamline the subscription experience and drive AOV through a customizable Build-A-Bundle experience.

To drive conversions and subscription revenue, we built a robust cart featuring dynamic upsells, a gift with purchase bar, and subscription upsells.

We created custom graphics to extend Grazly's brand system and tell the unique story of each of their nutrient-packed products.

Interested in collaborating on a project?

Get Started

Explore More Work

Stiller's Soda

Reimagining Nostalgia for a Modern Soda Brand

The Outset

Launching & Growing a Celebrity Skincare Brand

Aquor Water Systems

Streamlining the B2B and DTC Experience for Aquor Water Systems

Willow

A New Customer Journey for the First Wireless, Hands-Free Breast Pump

Wamsutta

Creating a Digital Flagship for a 175-Year-Old Home Brand

Thinsters

Refreshing Thinsters with a Bold Rebrand Driving Amazon and Retail Growth

Kite Hill

Driving Retail Sales for a Plant-Based CPG Brand in Just 8 Weeks

Pavise

Disrupting the Skincare Industry With Pavise’s First Ecommerce Website