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Driving DTC Growth Through Rich Product Storytelling
Grazly, founded by two brothers on their own healing journey, is bringing nose-to-tail ancestral products to mainstream consumers. Barrel collaborated with Grazly to reimagine their website to streamline the customer journey, boost retention through a new subscription program, and increase conversions by educating customers on the health benefits of their high-quality, all-natural products.
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Apps & integrations on this project.
Positioning Grazly for Sustainable Growth and Retention
Barrel partnered with Grazly to reimagine their ecommerce experience with a focus on driving conversions, building trust through education, and strengthening long-term retention. We redesigned key touch-points across the customer journey to better communicate the science-backed benefits of their all-natural products and migrated their subscription program to Awtomic to enable a more seamless and flexible path to repeat purchases.
Simplifying the Path to Product Discovery
As Grazly’s product line continues to scale, we redesigned the navigation and PLPs to create a frictionless shopping experience. To drive discovery and attract new customers, we featured Variety Packs in the navigation and transitioned the PLP from Boost Commerce to native Shopify—improving filtering, simplifying variant selection and add-to-cart, and highlighting the benefits of each collection.
Redesigning Grazly’s PDP to Drive Conversions and Subscriptions
We redesigned Grazly’s product pages to boost conversions and long-term growth by clearly communicating health benefits and simplifying subscriptions with Awtomic. To build trust and engagement, we added comparison charts, ingredient transparency, testimonials, UGC, and FAQs. We integrated Rebuy throughout the page to deliver dynamic product upsells that increase AOV.
Each PDP features a custom color theme for a distinct brand experience.
Making Subscriptions and Custom Bundling Seamless
We migrated Grazly’s subscription program from Appstle to Awtomic to streamline the subscription experience and drive AOV through a customizable Build-A-Bundle. To ensure a seamless transition and maximize impact of the migration, we restructured Grazly’s product architecture and developed a comprehensive strategy for product mapping.
Maximizing AOV and Subscriptions with a Robust Cart UX
To drive conversions, AOV, and subscription sign-ups, we built a robust Rebuy-powered cart. The cart features dynamic upsells, a Gift-With-Purchase bar, and subscription upsells with frequency selectors to boost retention. We also integrated express payment options, enabling customers to complete purchases instantly and skip checkout.
Extending Grazly's Brand System Beyond the Website
We created custom graphics and graphic templates to extend Grazly's brand system and tell the unique story of each of their nutrient-packed products. These can be used across all of Grazly's channels to develop a cohesive way of showing the product benefits and effectively converting customers.
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