Blending Heritage and Modern Flavor for the #1 Mexican Hot Sauce in America

Cholula is a beloved hot sauce brand rooted in Mexican heritage and culinary tradition. We partnered with McCormick and Cholula to modernize their Shopify experience by driving product discovery, educating consumers about their premium products, and inspiring through bold, flavorful recipes.

Visit Website

Our Partners

Apps & integrations on this project.

Barrel partnered with Cholula to transform their digital identity, spotlighting their rich heritage and bold flavor through storytelling that brings their passion for food, family, and community to life online.

The new Cholula site experience blends storytelling with conversion, connecting flavor to heritage while driving engagement through recipes and how-to videos that inspire purchases.

Recipes featuring Cholula products make it easy for users to discover new uses and quickly add items to their cart.

User-generated video reviews give long-time Cholula fans a voice and help new customers build confidence in their purchase.

To ensure the new designs resonated with Cholula's loyal community, we leveraged Helio to A/B test concepts and gather real-time feedback before implementing the design system.

To unify McCormick’s family of brands under one digital hub, we built a single Shopify ecosystem with distinct storefronts and a shared cart for seamless cross-brand shopping. Learn More About The Project

Interested in collaborating on a project?

Get Started

Explore More Work

Hu

Building Customer Retention Through Chocolate Subscription Boxes and Loyalty

The Outset

Launching & Growing a Celebrity Skincare Brand

McCormick & Company

Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands

OneSkin

OneSkin's Seamless Migration from Headless to Shopify 2.0

BIOLYTE

Elevating BIOLYTE’s Digital Presence For Long-Term Scalability Across DTC & B2B

Once Upon A Farm

Building LTV and AOV Through Subscription and Build-A-Bundle

Tiege Hanley

Simplifying Men’s Skincare Subscription Experience

HALO

Migrating HALO and aden + anais From Magento to Shopify