Parm Crisps / Barrel — CPG Commerce Agency

Driving Retail Sales Through a Bold New Look for ParmCrisps

ParmCrisps crafts crunchy, oven-baked snacks made from 100% aged parmesan cheese. We brought ParmCrisps’ refreshed branding and packaging to life with a website designed to drive product discovery, enhance brand engagement, and boost retail sales.

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The Opportunity

As ParmCrisps expanded its portfolio of high-protein, cheese-based snacks, the brand needed a digital experience that could better highlight product benefits while supporting omnichannel growth. The site needed clearer product storytelling, stronger lifestyle positioning, and pathways that connect digital discovery with retail purchase.

The new ParmCrisps site inspires flavor discovery, highlights the brand story, and drives Amazon conversions.

Customers can effortlessly shop by size and flavor directly from the navigation, minimizing clicks and streamlining access to product pages.

The product detail pages highlight ParmCrisps bold flavors through vibrant colors, product education, and recipe inspiration, while seamlessly directing customers to purchase.

We developed a new recipe hub to boost traffic and SEO while engaging users with delicious ways to cook using ParmCrisps.

To support Parm Crisps’ rebrand, we developed a suite of content assets for their website and social channels, bringing their new visual identity to life and building excitement around their craveable crisps.

Why It Matters

The updated experience helps ParmCrisps translate its better-for-you snack positioning into a modern digital destination. By combining product education, brand storytelling, and retail connectivity, the site strengthens brand engagement while supporting discovery across online and in-store channels.