HALO / Barrel — CPG Commerce Agency

Migrating HALO and aden + anais from Magento to Shopify

HALO and aden + anais are premium baby brands, each designed to help babies sleep safely and comfortably. We migrated HALO and aden + anais from separate Magento sites to one Shopify Plus store. We designed and creating a unified digital experience that brings together HALO’s trusted sleep solutions and aden + anais’ premium baby essentials under one seamless platform.

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Our Partners

Apps & integrations on this project.

Opportunity & Impact

As HALO expanded its portfolio and brought aden + anais under the same digital umbrella, the brand needed a unified ecommerce experience that could support multiple brands while maintaining their distinct identities. The migration from Magento to Shopify Plus also needed to simplify discovery for busy parents and gift-givers.

10%↑

increase in organic revenue

+34↑

increase in total ranking keywords

30%↑

blog traffic

+8%↑

non-brand traffic share

Barrel partnered with HALO to design a dual-branded experience that balances the distinct identities of both HALO and aden + anais while making it easy for customers to shop across both brand’s product offerings.

From a streamlined navigation to an optimized mini-cart, the new Shopify Plus experience enables cross-brand discovery and simplifies the path to purchase for busy parents and gift-givers.

To support brand storytelling and reinforce HALO’s mission through nationwide initiatives like the Hospital Program, we developed flexible storytelling templates that can be customized to highlight the unique story of each initiative.

To enhance product discovery and create contextual shopping moments, we reimagined collection landing pages to highlight the stories behind beloved collections and brand collaborations like Disney and Harry Potter.

We created robust content hubs for the two brands to boost SEO and establish both as trusted leaders in baby care through expert guides, tips, and educational resources that deepen relationships with their audience.

We also supported HALO’s acquisition of Child Craft, migrating the brand into the HALO site while preserving SEO, expanding the assortment, and setting the stage for future brand rollouts.

Why It Matters

The new platform enables HALO to bring its trusted sleep solutions and baby essentials together in one cohesive digital ecosystem. With improved navigation, stronger product storytelling, and content hubs designed to educate parents, the site now supports cross-brand discovery, SEO growth, and long-term scalability.