Austin Eastciders / Barrel — CPG Commerce Agency

Connecting Customers With Their Favorite Cider

Austin Eastciders is a cider company based in Austin, Texas. Made with apples sourced from Europe, Austin Eastciders is determined to make American fall in love with cider all over again. We collaborated with Austin Eastciders to revamp their digital presence on Shopify and showcase their unique brand personality online. Through their website, customers can explore the various flavors, learn about the brand's story, and easily locate the cider at their taproom or in stores and bars.

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Apps & integrations on this project.

Discover the Perfect Cider Flavor

The site highlights AEC's tasty ciders, small-batch sourcing process, Taproom location, and helps customers locate their product at a nearby store or bar. The site makes it easy for customers to discover all of their flavors directly in the navigation, reducing the amount of clicks it takes to get to a product page.

Celebrating AEC's Unique Flavors Through Customized Product Pages

We designed an immersive product detail page that brings Austin Eastciders' flavors to life by showcasing taste notes and can designs. The page is personalized with each product's unique color theme, creating a branded and product-focused experience that encourages customers to taste the cider.

Highlighting the Cider's Story, Quality, and Taste

To educate users on the origin of Austin Eastcider's cider and what makes it unique, we developed an interactive about page that connects customers with the cider's origin and process.

Connecting Customers to Cider Locally

To show customers where they can buy and experience the cider, the store locator offers ways to filter by retailers that serve the cider on draft and sell cans/packs.

Grab a Drink and Bite with AEC's Collaboratory

To celebrate the launch of AEC's latest innovation, their Collaboratory, we created a custom landing page that makes it easy for customers near by to order line, explore the menu, and see their hours. For businesses, there is a special call out to host an event in their Collaboratory space.

Building Hype for AEC's New Flavor Drops

To build hype for AEC's latest seasonal flavor drops, we created bespoke emails to announce their new product releases, highlight the flavor notes, and connect customers to a local retailer.