The Nue Co / Barrel — CPG Commerce Agency

Building Credibility and Retention With The Nue Co

The Nue Co. is a direct-to-consumer supplement company that merges science and natural innovation to interconnect the health of people and the planet. The Nue Co. partnered with Barrel to develop a high-performing website that establishes and communicates their brand and purpose, as well as provides customers with a frictionless journey to discover products and convert.

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Relaunching The Nue Co as a Leader in the Supplement Industry

In parallel with The Nue Co.'s rebrand, we relaunched their site on Shopify 2.0 to bring the science behind their products to life, establish them as a thought leader in the wellness space, and increase conversions and AOV through their subscriptions.

Modular System Build for Scale

To facilitate The Nue Co.'s expansion, we developed a flexible marketing landing page ecosystem that allows for easy scalability and the promotion of new content on the site. This is particularly important given the upcoming release of new products and collections, and an increased retail presence with their Sephora launch.

Establish the Brand as a Thought Leader Through An Editorial Hub

To establish The Nue Co as a leading authority in the supplement and wellness space, we designed an editorial hub that enables customers to explore in-depth information about their specific healthcare needs. The blog features a deep-dive into their product categories (Skin, Hair) and includes embedded shopping modules.

Sustainable Supplement Bundle Subscriptions

We worked with The Nue Co to improve their subscription flow in order to boost their conversion rate.

On the PDP, we created a custom frequency selector through Skio that highlighted one of The Nue Co's subscription benefits; the reduction in carbon emissions through bulk purchases, reaffirming their dedication to sustainability.