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Building Credibility and Retention With The Nue Co
The Nue Co. is a direct-to-consumer supplement company that merges science and natural innovation to interconnect the health of people and the planet. The Nue Co. partnered with Barrel to develop a high-performing website that establishes and communicates their brand and purpose, as well as provides customers with a frictionless journey to discover products and convert.
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In parallel with The Nue Co.'s rebrand, we rebuilt their site on Shopify 2.0 to bring the science behind their products to life, establish them as a thought leader in the wellness space, and increase conversions and AOV through their subscriptions.
To facilitate The Nue Co.'s expansion, we developed a flexible landing page ecosystem that allows for easy scalability and the promotion of new content on the site.
Establishing The Nue Co as a leading authority in the supplement and wellness space, we designed an editorial hub that enables customers to explore in-depth information about their specific healthcare needs.
We partnered with The Nue Co to optimize their subscription flow and boost conversions by integrating a custom frequency selector on the PDP that spotlighted the sustainability benefit of reduced carbon emissions through bulk purchases.
To drive traffic for new collections and collaborations, we created marketing landing pages that combined product education with social proof to increase conversions.
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