The Nue Co / Barrel — CPG Commerce Agency

Building Credibility and Retention With The Nue Co

The Nue Co. is a direct-to-consumer supplement company that merges science and natural innovation to interconnect the health of people and the planet. The Nue Co. partnered with Barrel to develop a high-performing website that establishes and communicates their brand and purpose, as well as provides customers with a frictionless journey to discover products and convert.

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Our Partners

Apps & integrations on this project.

The Opportunity

As The Nue Co. refreshed its brand and expanded its portfolio of science-backed supplements, the team needed a digital experience that could clearly communicate its purpose and product benefits. The platform also needed to support subscriptions, product education, and scalable content to guide customers through their wellness journey.

In parallel with The Nue Co.'s rebrand, we rebuilt their site on Shopify 2.0 to bring the science behind their products to life, establish them as a thought leader in the wellness space, and increase conversions and AOV through their subscriptions.

To facilitate The Nue Co.'s expansion, we developed a flexible landing page ecosystem that allows for easy scalability and the promotion of new content on the site.

Establishing The Nue Co as a leading authority in the supplement and wellness space, we designed an editorial hub that enables customers to explore in-depth information about their specific healthcare needs.

We partnered with The Nue Co to optimize their subscription flow and boost conversions by integrating a custom frequency selector on the PDP that spotlighted the sustainability benefit of reduced carbon emissions through bulk purchases.

To drive traffic for new collections and collaborations, we created marketing landing pages that combined product education with social proof to increase conversions.

Why It Matters

The new Shopify 2.0 experience positions The Nue Co. as a credible authority in the wellness space. By combining editorial education, flexible landing pages, and optimized subscription flows, the site strengthens brand trust while supporting higher conversions, AOV, and long-term retention.