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Integrated Omnichannel Strategy for a Supplement Brand
Relief Factor is a health and wellness brand specializing in natural pain management and the enhancement of well-being through their range of supplements. With the goal of bringing Relief Factor’s science backed products to life, increasing conversions, and becoming an established household name – Barrel reimagined Relief Factor's omnichannel e-commerce experience.
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Reimagining the Relief Factor Brand
To bring the newly redesigned Relief Factor brand to life and establish them as a trusted brand in the supplement and wellness space, Barrel reimagined their website experience and customer journey. The new site builds credibility for the brand and it's all-natural supplements through their product claims, testimonials, and educational resource hub.
Creating a Better Subscription Management Dashboard Experience
We worked with Relief Factor to improve their subscription flow to increase their LTV and strengthen customer loyalty. The redesigned subscription dashboard experience makes it easier to manage a subscription, add a one-time product, edit the products in the subscription, skip, and cancel.
Building Brand Authority Through Expert Insights
To establish Relief Factor as a leading authority in the supplement and wellness space, we designed an editorial hub that enables customers to explore in-depth information about their specific healthcare needs. The blog features a deep dive into their product categories and includes embedded shopping modules.
An Integrated, Omnichannel Brand Strategy to Drive Traffic and Awareness
We developed a cohesive omnichannel strategy for Relief Factor to build brand and product awareness, drive site traffic, and increase Amazon conversions. Our approach included creating a strategy for and designing their paid media, email marketing, and Amazon creative to maintain a consistent product and brand narrative across all platforms.
Increase Customer Engagement Through Email Automation
We developed a robust email automation system to nurture relationships with new and existing customers, including welcome, win-back, and post-purchase email flows
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