Relief Factor / Barrel — CPG Commerce Agency

Integrated Omnichannel Strategy for a Supplement Brand

Relief Factor is a health and wellness brand specializing in natural pain management and the enhancement of well-being through their range of supplements. With the goal of bringing Relief Factor’s science backed products to life, increasing conversions, and becoming an established household name, Barrel reimagined Relief Factor's omnichannel ecommerce experience.

In parallel with Relief Factor’s rebrand, Barrel reimagined the website experience to build credibility in the supplement space, increase product education, and drive subscription growth.

We redesigned Relief Factor’s subscription experience to make it easier to manage, edit, or skip subscriptions, enhancing customer loyalty and increasing LTV.

To establish Relief Factor as a trusted leader in wellness, we created an editorial hub and learning center that delivers expert insights tailored to customers’ specific health needs.

We developed a cohesive omnichannel strategy for Relief Factor to build brand and product awareness, drive site traffic, and increase Amazon conversions.

We developed a robust email automation system to nurture relationships with new and existing customers, including welcome, win-back, and post-purchase email flows.

relieffactor.com

Interested in collaborating on a project?

Explore More Work

Milton's

Designing Milton’s Website For Enhanced Retail Connectivity

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

Grazly

Driving DTC Growth Through Rich Product Storytelling

Wamsutta

Creating a Digital Flagship for a 175-Year-Old Home Brand

Real Good Foods

Omnichannel Strategy & Digital Brand Identity Refresh for Real Good Foods

Instant Pot

Refreshing Instant Pot’s Brand Experience to Power Channel Expansion

Willow

A New Customer Journey for the First Wireless, Hands-Free Breast Pump

ParmCrisps

Driving Retail Sales Through a Bold New Look for ParmCrisps