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Seamless Ordering and In-Store Pickup
Oishii is changing the landscape of the agriculture industry with their Omakase Berry, grown in the world's first and largest indoor vertical strawberry farm and known for its high-quality and delicious taste. Barrel designed Oishii’s new website to educate customers about the Omakase Berry®’s heritage and the benefits vertical farming has on their product’s quality.
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Oishii’s new website connects customers with premium produce, highlights the sustainability of vertical farming, and features positive press and customer reviews celebrating the berry's exceptional taste.
During the strategy phase of the project, we outlined a plan to streamline Oishii’s order delivery and pickup experience by mapping key user journeys to connect eligible customers directly with product deliveries.
We designed a product page that streamlined pre ordering through a geo targeted delivery experience, helping customers quickly understand availability and then confidently purchase.
The ordering flow gives customers the flexibility to either pick up their berries in store or have them delivered directly to their door. For those outside the delivery zone, a store locator helps customers find the nearest retail store for pickup.
We brought Oishii's larger than life taste online with a dedicated Omakase Berry product page, where visitors can discover what makes the fruit unique, from how it’s grown, to the best ways to enjoy it.
To build hype and credibility for Oishii's premium products, we integrated social proof throughout the site, including a shoppable UGC feed and testimonials from major press outlets.
We designed a dedicated recipe hub that inspires customers to discover approachable, elevated ways to enjoy Oishii berries at home while deepening engagement with the brand.
To support Oishii’s growth, we created a scalable marketing landing page that easily promotes new content, which is key for upcoming product launches like, The Rubī Tomato, new vertical farms, and expanded retail presence.
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