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Home & Family
Barrel helps home and family brands bring their story to life online, turning their website into a destination that reflects the quality and emotion behind the products. We create thoughtful user experiences that make it easy to explore, learn, and buy while supporting consistency across every touchpoint.
Featured Work
Instant Pot
Refreshing Instant Pot’s Brand Experience to Power Channel Expansion
Willow
A New Customer Journey for the First Wireless, Hands-Free Breast Pump
Wamsutta
Creating a Digital Flagship for a 175-Year-Old Home Brand
HALO
Migrating HALO and aden + anais From Magento to Shopify
Aquor Water Systems
Streamlining the B2B and DTC Experience for Aquor Water Systems
Hurom
Launching a Premium Juicer Brand to the US Market
How We Help
Better Understand Your Customer
- Customer Research
- Analytics & Reporting
- UX Testing & CRO
- Interviews & Surveys
Engage, Educate, & Convert Online
- Website Audit
- UX & Design
- CX & Technical Strategy
- Shopify Storefront Design & Build
- Shopify Platform Migrations
- CRO
- Analytics / Performance Tuning
- ADA Remediation / Accessibility
- Shopify Tech Stack Consulting & Implementation
- Cross-Border Commerce
- Roadmapping & Release Mgmt
Connect Digital & Retail Touchpoints
- Amazon FBA Storefront
- Subscriptions
- Bundles & Product Customization
- Social Commerce
- Loyalty / Referral
- Retail Activation
- Shopify POS
- Shopify B2B
Drive Traffic That Converts
- Paid Social
- Paid Search
- Customer Journey Mapping
- Landing Page Strategy
- Organic SEO Strategy
- CRM (Email/SMS Campaigns)
Tell A Consistent, Compelling Story
- Creative Studio
- Digital Campaigns
- Copywriting
- Creative Production
- Design Systems
Interested in collaborating on a project?
Get StartedSee More Work
View All Work
Cholula
Blending Heritage and Modern Flavor for the #1 Mexican Hot Sauce in America
Kite Hill
Driving Retail Sales for a Plant-Based CPG Brand in Just 8 Weeks
Real Good Foods
Omnichannel Strategy & Digital Brand Identity Refresh for Real Good Foods
Delola
Growing a Ready-To-Drink Cocktail Brand
