Home & Family

Barrel helps home and family brands bring their story to life online, turning their website into a destination that reflects the quality and emotion behind the products. We create thoughtful user experiences that make it easy to explore, learn, and buy while supporting consistency across every touchpoint.

Featured Work

Instant Pot

Instant Pot

Refreshing Instant Pot’s Brand Experience to Power Channel Expansion
Willow

Willow

A New Customer Journey for the First Wireless, Hands-Free Breast Pump
HALO

HALO

Migrating HALO and aden + anais From Magento to Shopify
Aquor Water Systems

Aquor Water Systems

Streamlining the B2B and DTC Experience for Aquor Water Systems
Hurom

Hurom

Launching a Premium Juicer Brand to the US Market

How We Help

Better Understand Your Customer

  • Customer Research
  • Analytics & Reporting
  • UX Testing & CRO
  • Interviews & Surveys

Engage, Educate, & Convert Online

Connect Digital & Retail Touchpoints

Drive Traffic That Converts

Tell A Consistent, Compelling Story

  • Creative Studio
  • Digital Campaigns
  • Copywriting
  • Creative Production
  • Design Systems

Interested in collaborating on a project?

Get Started

See More Work

View All Work
Milton's

Milton's

Designing Milton’s Website For Enhanced Retail Connectivity
Once Upon A Farm

Once Upon A Farm

Building LTV and AOV Through Subscription and Build-A-Bundle
Sweet Loren's

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale
Austin Eastciders

Austin Eastciders

Connecting Customers With Their Favorite Cider

View More