We’re excited to announce the launch of the newly redesigned website for HALO and aden + anais—now live on Shopify! This project was an incredible opportunity to support two beloved brands in their mission to deliver high-quality baby essentials and sleep solutions. By migrating HALO and aden + anais to Shopify, we’ve created a seamless digital experience that combines the trusted sleep products from HALO and the premium essentials from aden + anais, all under one unified platform.

A key focus of this project was designing a dual-branded experience that balances the distinct identities of both brands while making it easy for customers to shop across both brand’s product offerings. From streamlined navigation to an optimized mini-cart with Rebuy, the new platform enables cross-brand discovery and simplifies the path to purchase for busy parents and gift-givers.

HALO has a long-standing partnership with hospitals nationwide to help babies sleep safely from day one. To support brand storytelling and reinforce HALO’s mission, with programs like the Hospital Program, we developed a flexible template with a robust set of modules that can be customized to highlight the unique story of each initiative. By offering a dynamic way to showcase programs like this, HALO can effectively connect with their audience and emphasize their impactful work.

To enhance product discovery and create contextual shopping moments throughout the customer journey, we developed Collection Landing Pages (CLPs) to highlight featured collections and brand collaborations. These pages go beyond the traditional utilitarian product listing format by incorporating more details about the key features of the collection. Collections like TOG, which guides parents on choosing sleepwear for varying room temperatures, and Shop By Print, which features collaborations like Disney, are brought to life with engaging visuals and descriptive content. 

Recognizing HALO and aden + anais as leaders in sleep and baby care, we developed dedicated content hubs for each brand to enhance SEO and on-site education. These hubs offer parents, partners, and caretakers product guides, recommendations, and practical parenting tips. By providing valuable and accessible educational content, the hubs establish HALO and aden + anais as the authoritative voice in the space while fostering deeper connections with their audiences.

Check out the site here!