Driving DTC Growth for an All-Natural Pantry Staple Brand

Barrel partnered with Anthony’s Goods, a trusted name in high-quality, organic pantry staples, to redesign and develop their website on Shopify with a focus on growing their DTC channel beyond Amazon. The new site strengthens brand presence, drives new customer acquisition and engagement, and builds credibility with health-conscious consumers through product education and transparency.

Visit Website

Our Partners

Apps & integrations on this project.

Barrel partnered with Anthony's Goods to modernize their digital design, strategically grow their DTC channel, and reposition the brand with a refreshed digital identity.

We streamlined the path to purchase by restructuring the site architecture for improved navigation and product discoverability, enabling customers to quickly find what they need and explore new products.

To build trust with health-conscious customers, we incorporated educational moments and storytelling throughout the site to enhance product knowledge, boost conversion rates, and increase AOV.

The new site strengthens Anthony's community focus by drawing in new customers, showcasing real product use, and reimagining the recipe hub to highlight diverse ways to enjoy their products.

We introduced product bundles to the site to boost discovery and AOV, simplifying meal and recipe shopping while encouraging customer exploration.

We reimagined Anthony's Goods' assets, in collaboration with Wonderkind, to highlight the brand's commitment to premium, thoughtfully sourced products, while seamlessly complementing the new digital identity system.

Interested in collaborating on a project?

Get Started

Explore More Work

Bastide

Building Bastide for Global Expansion

McCormick

Creating a Unified Shopify Ecosystem for McCormick’s Family of Brands

Tiege Hanley

Simplifying Men’s Skincare Subscription Experience

Joovv

Repositioning Joovv as an Industry Leader

Delola

Growing a Ready-To-Drink Cocktail Brand

Khloud

Launching a New Snack Brand Built for Long-Term Omnichannel Expansion

Teremana

Launching a Celebrity Tequila Brand & Fueling Nationwide Expansion

Aquor Water Systems

Streamlining the B2B and DTC Experience for Aquor Water Systems