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Modernizing a Renowned New Orleans Food and Spice Brand
Established in 1889, Zatarain's is a renowned American food and spice company celebrated for its authentic New Orleans–style products that embody the rich culinary traditions of Cajun and Creole cuisine. Barrel partnered with McCormick and Zatarain's to evolve their digital presence to modernize the branding while preserving their unique New Orleans heritage.
Our Partners
Apps & integrations on this project.
Barrel transformed Zatarain's digital experience to elevate their digital presence—modernizing the brand experience while celebrating its rich heritage and loyal community.
The new site brings Zatarain’s bold spirit to life—sparking inspiration with crave-worthy recipes, spotlighting their flavorful product line, and celebrating a brand legacy loved for generations.
We designed robust product pages using branded graphics, value propositions, and educational content, such as recipes and prep guides, to clearly convey product stories and drive conversions for Zatarain’s
User-generated video reviews give long-time Zatarain's fans a voice and help new customers build confidence in their purchase.
To ensure the new designs resonated with Zatarain's loyal community, we leveraged Helio to A/B test concepts and gather real-time feedback before implementing the design system.
To unify McCormick’s family of brands under one digital hub, we built a single Shopify ecosystem with distinct storefronts and a shared cart for seamless cross-brand shopping.
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