Bastide / Barrel — CPG Commerce Agency

Building Bastide for Global Expansion

Bastide is an artisanal lifestyle brand featuring products from Aix-en-Provence. We collaborated on the launch of Bastide’s flagship e-commerce site which emphasizes natural beauty, the generations of knowledge possessed by its artisans, and the alluring atmosphere of Provence.

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Apps & integrations on this project.

Reimagining Bastide's Flagship Ecommerce Experience

We partnered on the launch of Bastide’s flagship e-commerce experience—a multilingual Shopify site designed to immerse users in the brand’s ethos of natural beauty, artisanal heritage, and the timeless allure of Provence. The new website strategically balances storytelling with performance, supporting brand affinity, conversion, and global growth.

Capturing Aix-en-Provence Through a Refreshed Digital Identity

We reimagined Bastide's digital identity design to bring their iconic Aix-en-Provence to life across the digital brand application and website. on the launch of Bastide’s flagship e-commerce site (multi-lingual and on Shopify) which emphasizes natural beauty, the generations of knowledge possessed by its artisans, and the alluring atmosphere of Provence.

Bringing Bastide's Fragrances and High Quality Ingredients to Life

Barrel supported the Bastide team in creating new content that brought the fragrances to life. Our goal was to transport users to Provence as they browsed the products, helping them appreciate the light, the scenery, and the elements. The product pages, showcased imagery that brought the product, it's ingredients, and its origins to life through interactive hover states.

Building a Foundation for International Expansion

As Bastide expanded into new markets, we made it easy for international customers to shop by adding country and language selection to the site. This localization strategy ensures that shoppers see tailored content, accurate pricing, and region-specific shipping options— improving engagement, reducing friction at checkout, and fostering deeper brand affinity across diverse markets.

Driving Conversion Through Editorial Content

Striking the balance between content and commerce, Bastide’s Journal covers various topics from rich profiles of the brand’s “beautisan” makers to reflections on what makes for a fulfilling life. The blog not only drove traffic to the site, but also made it easy for customers to shop the products mentioned within the article.

Increasing Product Discovery Through Access to Free Samples

To drive product discovery and increase customer confidence when purchasing, we introduced a “try before you buy” feature that allows customers to easily add complimentary Eau de Toilette samples to their order. This not only enhances the unboxing experience but also encourages future full-size purchases by lowering the barrier to trial.

Using Email to Educate, Inspire, and Drive Engagement

We designed a suite of flexible, email templates to support Bastide’s growing product lineup. Built for versatility, these templates power everything from product launches and special promotions to personalized messaging—enabling the team to quickly adapt and scale their email marketing efforts with consistency and impact.

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