Cabot Creamery / Barrel — CPG Commerce Agency

Expanding Cabot Creamery Nationwide

Cabot Creamery, owned & operated by real farmers, has been making award-winning cheese & other dairy products since 1919 with love, pride and purpose. Cabot partnered with Barrel on an ongoing retainer to optimize their site, focusing on enhancing brand affinity, boosting engagement, and driving conversions.

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Apps & integrations on this project.

Uncovering Growth Opportunities Through Holistic Audits

We partnered with Cabot Creamery to conduct a comprehensive audit, ensuring a holistic approach to website updates focused on CRO and streamlining the customer journey. Leveraging key insights, we developed a strategic roadmap aligning site optimizations with Cabot's business goals and user needs. Our ongoing engagement included additional audits to uncover gifting opportunities and optimize the site for Black Friday and Cyber Monday.

A New Site Architecture to Streamline Product Discovery

We redesigned Cabot's site architecture to streamline the customer journey and enhance product discovery, making it easier for users to find the products or content they were interested in. This new structure supported the company’s expanding product line and created more opportunities for customers to engage with the brand both online and offline.

A New Cart to Boost Conversions and AOV

To boost AOV and conversion rates, we optimized Cabot Creamery's cart, powered by Rebuy, by incorporating free shipping incentives, upsells, gift messages, and quick checkout options. We helped Cabot reinforce their mission by integrating a donation feature on the PDP and in the cart, powered by Shopping Gives, making it easy for customers to give back.

Optimizing Recipes to Inspire Customers

We strategically optimized the recipe detail page and featured modules on the homepage to enhance customer engagement, making it easier for customers to cook at home with Cabot products. These improvements aimed to make recipes more accessible, easier to save and shop, while aligning with Cabot's branding.

Making Cabot the Perfect Holiday Gift

We audited Cabot's gifting experience and recommended improvements for the holiday season, including a gift card page, gifting bundles, and a gift guide.

We also integrated ShopingGives donations to support their mission of giving back to the community.