Cabot Creamery / Barrel — CPG Commerce Agency

Expanding Cabot Creamery Nationwide

Cabot Creamery, owned & operated by real farmers, has been making award-winning cheese & other dairy products since 1919 with love, pride and purpose. Cabot partnered with Barrel on an ongoing retainer to optimize their site, focusing on enhancing brand affinity, boosting engagement, and driving conversions.

Visit Website

Our Partners

Apps & integrations on this project.

Uncovering Growth Opportunities Through Holistic Audits

We partnered with Cabot Creamery to conduct a comprehensive audit, ensuring a holistic approach to website updates focused on CRO and streamlining the customer journey. Leveraging key insights, we developed a strategic roadmap aligning site optimizations with Cabot's business goals and user needs. Our ongoing engagement included additional audits to uncover gifting opportunities and optimize the site for Black Friday and Cyber Monday.

Simplifying Site Structure to Drive Product Discovery

We redesigned Cabot's site architecture to streamline the customer journey and enhance product discovery, making it easier for users to find the products or content they were interested in. This new structure supported the company’s expanding product line and created more opportunities for customers to engage with the brand both online and offline.

Boosting Conversions and AOV Through a Smarter Cart

To boost AOV and conversion rates, we optimized Cabot Creamery's cart, powered by Rebuy, by incorporating free shipping incentives, upsells, gift messages, and quick checkout options.

Optimizing Recipes to Inspire Customers

We strategically optimized the recipe detail page and featured modules on the homepage to enhance customer engagement, making it easier for customers to cook at home with Cabot products. These improvements aimed to make recipes more accessible, easier to save and shop, while aligning with Cabot's branding.

Curating Cabot Gift for the Holidays

We audited Cabot's gifting experience and recommended improvements for the holiday season, including a gift card page, gifting bundles, and a gift guide.

We helped Cabot reinforce their mission by integrating a donation feature on the PDP and in the cart, powered by Shopping Gives, making it easy for customers to give back.

Bringing Cabot Closer to Customers Nationwide

Originally rooted in Vermont and the East Coast, Cabot has continued to grow nationwide, creating in-person experiences to attract new customers and boost engagement. We partnered with the Cabot team to launch an interactive Digital Journey that highlights all the places customers can experience Cabot firsthand—from retail stores and farms in New York and New England to events across the country.