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Growing a Ready-To-Drink Cocktail Brand
Delola makes thoughtfully crafted, ready-to-drink cocktails with natural ingredients. Barrel collaborated with Delola to launch the brand to market through an engaging website that seamlessly blends brand and product storytelling, while driving retail sales.
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Barrel collaborated with Delola to bring their brand to market through a site that educates customers about their ready-to-drink cocktails, drives retail sales, and highlights their commitment to natural ingredients.
Prior to the full site launch, we created a splash page to drive traffic, build hype, and collect emails ahead of the brand’s debut.
Delola’s website invites customers to explore the refreshing flavors of their cocktails through detailed product pages that showcase premium liquor, natural botanicals, and dietary certifications, while encouraging in-store discovery.
We integrated a robust store locator to connect customers with Delola's retail partners, making it easy to find and enjoy the cocktail at nearby stores, bars, or online retailers.
We designed an immersive About page that highlights Delola’s mission to save customers time with ready-to-drink cocktails made from natural ingredients, while emphasizing their commitment to transparency through detailed ingredients and certifications.
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