Delola / Barrel — CPG Commerce Agency

Growing a Ready-To-Drink Cocktail Brand

Delola makes thoughtfully crafted, ready-to-drink cocktails with natural ingredients. Barrel collaborated with Delola to launch the brand to market through an engaging website that seamlessly blends brand and product storytelling, while driving retail sales.

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Our Partners

Apps & integrations on this project.

The Opportunity

As Delola launched its premium ready-to-drink cocktail brand, the team needed a digital experience that could introduce the brand, highlight its flavor profiles, and guide customers to retail partners. The platform needed to balance lifestyle storytelling with tools like store locators and campaign activations that drive discovery.

Barrel collaborated with Delola to bring their brand to market through a site that educates customers about their ready-to-drink cocktails, drives retail sales, and highlights their commitment to natural ingredients.

Prior to the full site launch, we created a splash page to drive traffic, build hype, and collect emails ahead of the brand’s debut.

Delola’s website invites customers to explore the refreshing flavors of their cocktails through detailed product pages that showcase premium liquor, natural botanicals, and dietary certifications, while encouraging in-store discovery.

We integrated a robust store locator to connect customers with Delola's retail partners, making it easy to find and enjoy the cocktail at nearby stores, bars, or online retailers.

We designed an immersive About page that highlights Delola’s mission to save customers time with ready-to-drink cocktails made from natural ingredients, while emphasizing their commitment to transparency through detailed ingredients and certifications.

Why It Matters

The new experience gives Delola a digital flagship that captures the brand’s elevated, celebratory spirit while supporting retail growth. By combining product storytelling, social moments, and seamless store discovery, the site strengthens brand engagement and helps consumers find Delola wherever they shop.