Kite Hill / Barrel — CPG Commerce Agency

Driving Retail Sales for a Plant-Based CPG Brand in Just 8 Weeks

Kite Hill is dedicated to making plant-based eating easy, enjoyable, and delicious. Their product lineup includes almond milk yogurts, cream cheeses, pastas, ricotta, and more. In just 8 weeks, we designed and launched a Shopify site that brings Kite Hill’s brand story to life, supports future growth, and drives retail traffic.

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Our Partners

Apps & integrations on this project.

The Opportunity

As Kite Hill expanded its leadership in plant-based dairy alternatives, the brand needed a digital experience that could better showcase its product lineup while supporting retail-first purchasing behavior. The opportunity was to redesign the site to bring the brand story to life, inspire plant-based cooking, and connect shoppers to nearby retailers.

We redesigned Kite Hill’s website to reinforce their leadership in dairy alternatives with a product-focused experience that drives in-store purchases and inspires recipe exploration.

We brought Kite Hill’s refreshed branding and packaging to life with product storytelling, compelling textured imagery, and an in-depth product detail page that builds credibility with plant-based skeptics.

The new website boosts retail sales by seamlessly connecting shoppers to nearby retailers through product pages and a dedicated Store Locator, making in-store purchasing easy.

To drive traffic, we created storytelling landing pages highlighting key partnerships like Whole30 and Food Sourcing, educating customers on compliant products and positioning Kite Hill as a trusted wellness partner.

We reimagined Kite Hill’s recipe blog to inspire plant-based eating with course based categories that boost user engagement and encourage repeat purchases.

Why It Matters

The new experience strengthens Kite Hill’s position in the plant-based category while driving traffic to retail partners. With richer product storytelling, recipe inspiration, and a seamless store locator, the site now helps customers discover products, build confidence in dairy alternatives, and purchase wherever they shop.