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Driving Retail Sales for a Plant-Based CPG Brand in Just 8 Weeks
Kite Hill is dedicated to making plant-based eating easy, enjoyable, and delicious. Their product lineup includes almond milk yogurts, cream cheeses, pastas, ricotta, and more. In just 8 weeks, we designed and launched a Shopify site that brings Kite Hill’s brand story to life, supports future growth, and drives retail traffic.
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A Fast, Seamless Migration from WordPress to Shopify
We redesigned Kite Hill’s website to showcase their updated branding and packaging with an engaging, product-focused experience that drives in-store shopping and recipe exploration. Migrating from WordPress to Shopify made content management easier, provided access to a robust app ecosystem, and created a flexible foundation for growth.
Driving Retail Sales Through Seamless Store Discovery
The new Kite Hill website strengthens their leadership in dairy alternatives while seamlessly connecting shoppers to retail stores. Each product page links directly to nearby retailers, while a dedicated Store Locator page, powered by Pear Commerce, further simplifies the product discovery process, driving in-store purchases.
Bringing Kite Hill's New Branding and Packaging to Life
As Kite Hill rolled out their refreshed branding and packaging, they needed a website that reflected this evolution. To build credibility with skeptics of plant-based alternatives, we designed the site with compelling storytelling and immersive product imagery, positioning Kite Hill as the leader in high-quality, dairy-free options.
Landing Pages That Drive Traffic & Engagement
To drive traffic to Kite Hill’s site, we developed storytelling landing page to highlight their key partnerships and programs, such as Whole30 and Food sourcing.
The Whole30 page educates customers on the benefits of compliant products and program benefits, positioning Kite Hill as a trusted partner in their Whole30 journey.
Inspiring Customers Through Recipes
The new Kite Hill recipe blog serves as a source of inspiration for plant-based eating, making it easier for customers to discover creative ways to use their products. Organized by course, the recipe categories enhance on-site user engagement and foster repeat purchases.
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