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Driving Retail Sales for a Plant-Based CPG Brand
Kite Hill is dedicated to making plant-based eating easy, enjoyable, and delicious. Their product lineup includes almond milk yogurts, cream cheeses, pastas, ricotta, and more. We redesigned their Shopify website to enhance product storytelling, boost retail sales, and support their expanding product lines.
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A Fresh New Look for Kite Hill
We redesigned Kite Hill's website to bring their updated branding and packaging to life with an engaging, product-focused experience that drives in-store shopping and recipe exploration. Their goal was to become the go-to source for product information and establish themselves as a leader in the cream cheese industry, showcasing their unmatched taste and texture as the top plant-based alternative.
Driving Retail Sales
The new Kite Hill website enhances the customer experience by seamlessly connecting them to retail stores that carry their products. Each product page includes direct links to nearby retailers, while a dedicated Store Locator page, powered by Pear Commerce, further simplifies the process, driving in-store purchases.
Bringing Kite Hill's Delicious Flavors to Life
A key challenge was establishing credibility with customers skeptical of plant-based alternatives. We strategically designed the website to combine engaging storytelling with immersive product imagery, effectively demonstrating how Kite Hill serves as a seamless 1:1 replacement for traditional dairy staples.
Driving Traffic Through Landing Pages
To drive traffic to Kite Hill’s site, we developed storytelling landing page to highlight their different programs and partnerships, like Whole30 and Food sourcing.
The Whole30 page highlights compliant product lines and educates customers on the program’s benefits, positioning Kite Hill as a trusted partner in their Whole30 journey.
Driving Engagement Through Recipes
The new Kite Hill recipe blog inspires customers with their creative plant-based recipes, making it simple to find the perfect dish for any occasion. Organized by course, the recipe categories enhance on-site user engagement and foster repeat purchases.
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