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Launching a New Wellness Brand to Market
while on earth™ is a performance wellness brand for those who move, go, and do. Barrel helped launch while on earth™ to market with an e-commerce site that highlights product storytelling, builds community, and drives conversion.
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Redefining what a wellness brand can be, the new while on earth™ site showcases their holistic approach to fitness, health, and mindfulness, while fostering brand affinity and community growth through immersive storytelling and engagement.
To build momentum ahead of their September 2024 launch, while on earth™ rolled out a phased web experience starting with a splash page to capture emails, followed by a limited brand site and prelaunch experience supported by social and email campaigns.
The product page highlights the innovative, high-quality materials and performance with detailed specs and ambassador content to educate customers and boost conversions.
We built a scalable framework for while on earth™ featuring flexible landing pages that highlight each collection’s story, founder’s vision, and wellness philosophy.
To enhance the post-purchase experience, we implemented a seamless returns and exchange process paired with branded tracking pages and emails that integrate product education and strategic upsell opportunities.
Impact
We delivered strong year-over-year growth during BFCM while enhancing customer service by integrating an AI-powered help center and chat, increasing automation to reduce manual effort and accelerate response times.
100%↑
BFCM YoY growth
21%↑
increase in customer service automation
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