gimMe Snacks is a family-founded seaweed snack company with a mission to bring globally inspired, delicious, and nutritious seaweed superfood snacks to lunchboxes, desk drawers and pantries everywhere. The entire product line is made with premium USDA Certified organic and Non-GMO Project Verified seaweed sustainably cultivated and harvested in South Korea.

Barrel partnered with gimMe Snacks to create an engaging website that can connect emotionally with customers on taste and quality. The new site creates a seamless shopping experience, offers family-friendly activities, and inspires with recipes on how to introduce this superfood into your diet.

Inspired by the confident yet playful personality of the brand, the gimMe Snacks website design system embraces organic shapes, bold type, and bright color.

With education about health and the environment a top priority, the website positions gimMe Snacks as the pioneer of organic seaweed. Customers can become more familiar with seaweed and its health benefits throughout the site through their recipes, Why gimMe page, and Why Seaweed Page.

Check out the site here.