Bobo’s makes nutritious oat snacks with organic ingredients for everyone in the family. We collaborated with the Bobo’s team to redesign their website to increase subscription rates and retention. The website modernizes Bobo’s online presence while conveying the simplicity of the brand’s oat snacks.

We created multiple opportunities throughout the website to invite visitors into the brand’s story through a dedicated space for ingredients on the homepage, a nutrition label module on the product detail pages, and a dedicated Ingredients page to transparently display the snacks’ ingredients and nutritional content. 

Storytelling is used across the website to invite users into Bobo’s origins while educating them on the nature of the product. User-generated content and testimonials are featured throughout the website to illustrate their strong sense of community through social proof. 

To increase conversions and AOV and incentivize subscriptions, the cart, powered by Rebuy, features a progress bar that advances toward different tiers of rewards as new products are added to the cart. 

Subscriptions were a core element of the website strategy, so the new website provides multiple pathways to subscribing. This includes a Subscribe & Save landing page, a subscription upsell within the mini cart, modules across the website promoting the benefits of subscribing, and sections in the product detail pages clearly outlining the benefits of subscription. 

Barrel also implemented a new subscription dashboard for Bobo’s to reduce churn and increase a customer's LTV, powered by Recharge. These optimizations included upgrading Bobo’s subscription dashboard to Recharge's Affinity portal and adding new automated email cancellation flows.