Dr. Jart+ / Barrel — CPG Commerce Agency

Launching Dr.Jart+’s First US Ecommerce Website on Shopify

Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Their brand was first regarded as one of the best selling BB creams in Sephora and later went on to get acquired by Estée Lauder. Barrel worked with Dr. Jart+ to launch the brand's first US ecommerce experience on Shopify Plus, blending skincare science, routine education, and product discovery for a high-converting DTC experience.

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Opportunity

As Dr. Jart+ prepared to launch its first US ecommerce experience, the brand needed a digital platform that could introduce its science-driven skincare philosophy while supporting direct-to-consumer growth. The site needed to translate complex dermatological concepts into clear product education and discovery.

Barrel partnered with Dr. Jart to launch their first ever US ecommerce site, guiding customers to science-backed products tailored to their skin type, concerns, and needs.

As part of the redesign, we crafted a distinct identity system for the US site that both differentiates it and builds on the foundation of their parent brand.

Knowing that science is at the heart of Dr. Jart+'s product formulation, we built educational modules across the site that educated customers about how their ingredients help with every skin type and concern to encourage conversion.

We designed a robust product finder for Dr. Jart+ that uses a skincare quiz to recommend products tailored to customers’ skin type and concerns.

To reinforce the brand mission and highlight Dr. Jart’s global reach, a custom About page connects customers with the science behind each uniquely formulated product for specific skin types.

Impact & Results

The new Shopify experience helps Dr. Jart+ translate its dermatologist-backed innovation into a compelling digital flagship. By combining product education, ingredient storytelling, and streamlined product discovery, the site strengthens brand authority while supporting long-term ecommerce growth.