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Launching a Celebrity Tequila Brand & Fueling Nationwide Expansion
Teremana, a small-batch tequila company, is dedicated to crafting high-quality, responsibly sourced spirits that bring people together. Barrel collaborated with Teremana to launch the brand on Shopify, creating an immersive website that seamlessly combined product storytelling with retail sales.
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Launching Teremana to Market
Barrel partnered with Teremana to create an immersive website experience for the launch of the brand. The new website encourages visitors to learn more about how the tequila is made, drives retail sales, and inspires customers through a number of delicious tequila recipes.
Celebrating the Art of Teremana’s Superior Tequila Process
The Teremana website shares the story of their unique tequila crafted with purpose: creating a high-quality, responsibly sourced spirit that brings people together.
One of the key pages we developed for the Teremana site was the Tequila page, an opportunity to walk users through the traditional and labor-intensive process of making the Tequila.
Driving Engagement Through Recipes
To drive traffic to Teremana’s website and encourage repeat purchases, we created an engaging recipe experience. The landing page offers filters for product type and occasion, helping users easily find the perfect recipe and master bartending at home. The detail page highlights the featured product, ingredients, and a step-by-step tutorial video from the Teremana team, showing how to prepare the recipe.
Driving Nationwide Brand Awareness and In-Person Engagement
Mana Mobile serves as Teremana Small Batch Tequila's in-person engagement vehicle, bringing the spirit of "Mana" to towns and cities nationwide. To connect customers with this unique branded experience, we designed an immersive landing page featuring an interactive map, making it simple to locate and enjoy Teremana at the Mana Mobile truck.
Driving Retail Sales with a Store Locator
We created a store locator to drive traffic to Teremana’s retail partners, helping customers find and experience the tequila at their local stores, bars, or online retailers.
Extending Teremana's Brand System Through Custom Assets
Barrel developed custom illustrations and branded product graphics to enhance and extend Teremana's digital identity. These assets were strategically implemented across multiple channels, including the website, social media, and email marketing, ensuring consistent brand presence and engagement.
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