Launching a Celebrity Tequila Brand & Fueling Nationwide Expansion

Teremana, a small-batch tequila company, is dedicated to crafting high-quality, responsibly sourced spirits that bring people together. Barrel collaborated with Teremana to launch the brand on Shopify, creating an immersive website that seamlessly combined product storytelling with retail sales.

Visit Website

Our Partners

Apps & integrations on this project.

Barrel partnered with Teremana to create an immersive website for the brand launch that educates visitors on tequila-making, drives retail sales, and inspires with delicious recipes.

Prior to the full site launch, we created a splash page to drive traffic, build hype, and collect emails ahead of the brand’s debut.

The Teremana website shares the story of their unique tequila crafted with purpose, creating a high-quality, responsibly sourced spirit that brings people together. The Tequila page walks users through the traditional and labor-intensive process of making the Tequila.

To drive traffic and encourage repeat purchases, we created an engaging recipe experience featuring filters by product and occasion, with detailed pages that spotlight ingredients, featured products, and step-by-step tutorial videos from the Teremana team.

To bring the spirit of "Mana" to life, we designed an immersive landing page for Teremana's Mana Mobile, a nationwide in person experience, featuring an interactive map that makes it easy for fans to find and engage with the branded tequila truck.

We created a store locator to drive traffic to Teremana’s retail partners, helping customers find and experience the tequila at their local stores, bars, or online retailers.

Barrel created custom illustrations and branded product graphics to elevate Teremana’s digital identity, using them across the website, social media, and email to ensure consistent brand presence and engagement.

Interested in collaborating on a project?

Get Started

Explore More Work

Hu

Building Customer Retention Through Chocolate Subscription Boxes and Loyalty

BIOLYTE

Elevating BIOLYTE’s Digital Presence For Long-Term Scalability Across DTC & B2B

Oishii

Seamless Ordering and In-Store Pickup

Joovv

Repositioning Joovv as an Industry Leader

Bastide

Building Bastide for Global Expansion

Zatarain's

Modernizing a Renowned New Orleans Food and Spice Brand

Khloud

Launching a New Snack Brand Built for Long-Term Omnichannel Expansion

Aquor Water Systems

Streamlining the B2B and DTC Experience for Aquor Water Systems