Teremana / Barrel — CPG Commerce Agency

Launching a Celebrity Tequila Brand & Fueling Nationwide Expansion

Teremana, a small-batch tequila company, is dedicated to crafting high-quality, responsibly sourced spirits that bring people together. Barrel collaborated with Teremana to launch the brand on Shopify, creating an immersive website that seamlessly combined product storytelling with retail sales.

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The Opportunity

As Teremana rapidly scaled as a celebrity-founded tequila brand, the team needed a digital experience that could support nationwide growth while guiding consumers to retail partners. The platform needed to balance brand storytelling, campaign activations, and store discovery to connect digital engagement with in-store purchase.

Barrel partnered with Teremana to create an immersive website for the brand launch that educates visitors on tequila-making, drives retail sales, and inspires with delicious recipes.

Prior to the full site launch, we created a splash page to drive traffic, build hype, and collect emails ahead of the brand’s debut.

The Teremana website shares the story of their unique tequila crafted with purpose, creating a high-quality, responsibly sourced spirit that brings people together. The Tequila page walks users through the traditional and labor-intensive process of making the Tequila.

To drive traffic and encourage repeat purchases, we created an engaging recipe experience featuring filters by product and occasion, with detailed pages that spotlight ingredients, featured products, and step-by-step tutorial videos from the Teremana team.

To bring the spirit of "Mana" to life, we designed an immersive landing page for Teremana's Mana Mobile, a nationwide in person experience, featuring an interactive map that makes it easy for fans to find and engage with the branded tequila truck.

We created a store locator to drive traffic to Teremana’s retail partners, helping customers find and experience the tequila at their local stores, bars, or online retailers.

Barrel created custom illustrations and branded product graphics to elevate Teremana’s digital identity, using them across the website, social media, and email to ensure consistent brand presence and engagement.

Why It Matters

The new experience helps Teremana translate its cultural momentum into a scalable digital flagship. By combining brand storytelling with retail discovery tools and campaign moments, the site strengthens fan engagement while supporting continued expansion across retail and ecommerce channels.

Launching a Celebrity Tequila Brand & Fueling Nationwide Expansion

Our Partners

The Opportunity

Barrel partnered with Teremana to create an immersive website for the brand launch that educates visitors on tequila-making, drives retail sales, and inspires with delicious recipes.

Prior to the full site launch, we created a splash page to drive traffic, build hype, and collect emails ahead of the brand’s debut.

The Teremana website shares the story of their unique tequila crafted with purpose, creating a high-quality, responsibly sourced spirit that brings people together. The Tequila page walks users through the traditional and labor-intensive process of making the Tequila.

To drive traffic and encourage repeat purchases, we created an engaging recipe experience featuring filters by product and occasion, with detailed pages that spotlight ingredients, featured products, and step-by-step tutorial videos from the Teremana team.

To bring the spirit of "Mana" to life, we designed an immersive landing page for Teremana's Mana Mobile, a nationwide in person experience, featuring an interactive map that makes it easy for fans to find and engage with the branded tequila truck.

We created a store locator to drive traffic to Teremana’s retail partners, helping customers find and experience the tequila at their local stores, bars, or online retailers.

Barrel created custom illustrations and branded product graphics to elevate Teremana’s digital identity, using them across the website, social media, and email to ensure consistent brand presence and engagement.

Why It Matters

teremana.com

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