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Omnichannel Strategy & Digital Brand Identity Refresh for Real Good Foods
Real Good Foods is a better-for-you frozen and refrigerated food brand focused on high-protein, low-carb products. In partnership with Real Good Foods and its branding agency, Magic Camp, Barrel led the redesign of their Shopify website to create a modern brand hub that connects customers to retail channels and supports long-term omnichannel growth.
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As part of Real Good Foods’ brand refresh, the new website brings its bold, energetic personality to life through visual storytelling and educational content that clearly communicates the brand’s mission, product benefits, and nutritional insights.
Cross-team collaboration enabled an accelerated launch ahead of key marketing initiatives, supporting Real Good Foods’ rebrand, retail growth, and goals to strengthen brand perception and drive awareness.
We developed a website strategy that positions Real Good Foods as the central brand hub, guiding customers through product discovery and to their preferred retailers to purchase.
We wove ingredient transparency and product education throughout the site to help customers make informed choices, reinforcing Real Good Foods’ commitment to quality and its position as a trusted authority in the better-for-you category.
To promote product usage and inspire customers, Barrel helped Real Good Foods organize blog content around recipes, creating a clean, easy-to-navigate hub that encourages exploration and showcases everyday ways to use their products.
The site was built for intuitive omnichannel connectivity, using SmartCommerce's store locator to help customers quickly find and purchase Real Good Foods products from their preferred retailers while maintaining a seamless brand experience.
We developed a segmented email strategy with personalized flows delivering timely, relevant messaging, redesigned templates to reflect the refreshed brand, and integrated the experience with the website for a cohesive customer journey.
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