By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Launching & Growing a Celebrity Skincare Brand
The Outset, founded by Scarlett Johansson and Kate Foster Lengyel, is a new routine-based clean and conscious skincare brand focused on the basics. The Outset partnered with Barrel to launch their new DTC skincare brand into the market on Shopify Plus. The website blends conversion through subscription, bundling, and storytelling to celebrate the company's unique value prop: Skincare starts with a regimen.
Visit Website
Our Partners
Apps & integrations on this project.
We designed a scalable framework for The Outset that supported their fast growth, using flexible landing pages to showcase new product collections, highlight ingredient efficacy, and share Scarlett’s skincare philosophy and brand story.
To build anticipation ahead of launch, we created a splash page in parallel with The Outset’s press tour to drive email sign-ups and social follows, helping grow their audience before the site and products went live.
.jpg)
We integrated skincare routine education through product bundling to increase AOV and reinforce The Outset's mission of guiding customers toward a foundational regimen.
The product page blends compelling storytelling, benefit-driven highlights, and how-to videos to educate customers and drive conversions and subscriptions.
To encourage repeat purchases and build customer loyalty, we added subscription options to product detail pages and used Recharge’s Affinity dashboard to streamline the experience.
Storytelling landing pages spotlight both Scarlett’s journey and the product narratives, connecting customers to the brand’s mission of clean, essential skincare.
Impact
The Outset’s brand launch drove growth, increasing active subscribers and returning customer rates to strengthen loyalty and brand awareness.
11%↑
increase MoM of active subscribers
41%↑
returning customer rate
Interested in collaborating on a project?
Get StartedExplore More Work
Cholula
Blending Heritage and Modern Flavor for the #1 Mexican Hot Sauce in America
Once Upon A Farm
Building LTV and AOV Through Subscription and Build-A-Bundle
Pavise
Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Milton's
Designing Milton’s Website For Enhanced Retail Connectivity
Willow
A New Customer Journey for the First Wireless, Hands-Free Breast Pump
Aquor Water Systems
Streamlining the B2B and DTC Experience for Aquor Water Systems
Lawry's
Modernizing a Beloved Pantry Staple While Honoring Its Iconic Legacy
Caffe Vita
Driving Retention and Loyalty for a Legacy Coffee Brand
