Blog

Trends, Ideas, & Updates

Barrel helped to optimize the SmartyPants’ website by developing their redesigned homepage to seamlessly incorporate fresh brand elements from across the e

A Fresh Look for SmartyPants

News
In our ongoing partnership, Barrel works with Cariuma to enhance and optimize their e-commerce web experience.

Shop Sustainability with Cariuma for Earth Day

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Barrel worked with the Pavise team to design and develop a new website on Shopify Plus.

A Revolutionary Skincare Brand Launch

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Crucial to Shopify’s platform and ease of use is its ecosystem of templates from the Shopify Theme Store and its self-contained features and functionality

Shopify’s Answer to Headless: Online Store 2.0 vs Hydrogen

Insights
Duke Farms approached Barrel to work on a website redesign project to improve on the user experience and to better support the foundation’s core values.

Paving the Way for Environmental Stewardship with Duke Farms

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Barrel continues our long-term partnership with Rentacrate to help execute the brand’s goal of helping prospective movers reduce carbon footprint.

Make your Next Big Move with Rentacrate

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Since 2016, Barrel has been Well+Good’s digital partner for web design, email, development, and strategy.

Navigating the World of Wellness with Well+Good 2023 Trends

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What aspects of shipping do you care about most when shopping online?

5 Ways to Highlight Shipping for a Better Ecommerce User Experience

Insights
Lil Mixins provides early immune support for mom and babies to mitigate the risk of allergies before they start.

Helping Lil Mixins Connect More Effectively with New Parents

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Enter the Virtual World of PDP Gaming

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The Magic Of Personalization in Ecommerce

Insights

5 Things We Learned After A Year With DTC Patterns

Insights
Based in New Orleans, Mignon Faget is a jewelry brand deriving its signature designs from the architectural and natural forms of the city’s environments.

A Touch of Luxury with Mignon Faget

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Tradition meets modernity – Hall des Lumières, is a digital revolution of traditional art and offers a one-of-a kind immersive digital experience.

Illuminating Art with Hall des Lumières

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5 Ways to Prepare Your Brand for Resiliency

Insights
Barrel designed an online shopping experience for Arthur Ashe that preserves his legacy while introducing the brand to the world.

Preserving the Legacy of Arthur Ashe

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Barrel designed and build a dynamic and information-rich website for The Algorand Foundation that serves the needs of hodlers, developers, and partners.

Building a Borderless Blockchain Economy with The Algorand Foundation

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Barrel to developed a high-performing website that establishes and communicates The Nue Co.'s brand, purpose, and products.

Redefining Health with The Nue Co.

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Site speed is critical for conversion rates, and tools like Edgemesh and Yottaa can help optimize your users’ experience to help increase sales.

How Faster Websites Build Trust and Result in Higher Conversion Rates

Insights
Barrel designed Oishii’s new website with a focus on educating customers about their product's heritage and the benefits of vertical farming.

The Future of Fruit with Oishii

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Barrel revamped Rentacrate's digital identity design system and designed the website with a focus on reimagining how the moving industry is viewed.

The Future of Moving with Rentacrate

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After its launch, DTC Patterns, which derives marketing and UX insights from real purchases, now has over 100 articles in its resource library.

DTC Patterns: What We've Learned from Writing 100+ Articles on Ecommerce UX & Marketing

Insights
Use Rebuy on your ecommerce website to boost Average Order Value, Conversation Rate, and Lifetime Value.

Ways to Boost Average Order Value, Conversation Rate, and Lifetime Value with Rebuy

Insights
Feminade partnered with Barrel to design a scalable and modern website that communicates their brand and values to their audience.

Empowering Womens’ Health With Feminade

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Barrel designed the website and launched a new brand to market for Headspace Health—the new corporate entity of Headspace Health and Ginger.

Finding Balance With Headspace Health

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The CUNY Graduate Center collaborated with Barrel to reimagine a website that would showcase the innovation and prestige of their academics and research.

Trailblazing Graduate Education With The Graduate Center of CUNY

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Actionable ideas and tactics to help increase conversion rates on your Shopify ecommerce website.

50 Ways to Increase Ecommerce Conversion Rates on Shopify

Insights
Barrel refreshed Melier's website with a clean design that encourages discovery and familiarity within the wine world.

Savoring Every Moment with Melier

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Barrel created a website for The Outset that marries product discovery, exploration, storytelling, product education, and it’s founding story.

Beginning Again With The Outset

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Having customer conversations can surface impactful insights. Tips and scripts on how to execute and make this a habit.

A Must-Try Habit for Brands Selling DTC: Lightweight Customer Conversations

Insights