Square Roots partnered with Barrel to redesign and create a website with their new visual identity (developed by COLLINS), which launched at the same time that their new branding debuted across all touchpoints, including social, packaging, newsletters and in-store executions.

To complement the look and feel of Square Roots’ brand, Barrel created a unique and engaging digital experience by designing pages that would bring consumers closer to the brand’s story and products. 

The Our Farms page provides an easy-to-read explanation for Square Roots’ complex tech platform, which includes information useful for multiple audiences - from consumers and prospective employees to investors and buyers. The Our Farmers page expresses the heart of the company—their teams—which are hired locally to the communities where farms are built.

The newly designed Transparency Timeline supports the smart-farm technology platform that allows Square Roots to trace every step in their growing process. When customers buy products in-store, they can scan a QR code that connects them to the page. From there, customers are introduced to the farmers who grew their greens and can see the complete journey of their food, from seed to shelf.

Check out the website here.