By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Launching a New Snack Brand Built for Long-Term Omnichannel Expansion
Khloud, a new snack brand founded by Khloé Kardashian, set out to challenge traditional snacks with a more satisfying, protein-packed alternative. Barrel created a direct-to-consumer experience to introduce the brand, build trust with first-time customers, and support scalable growth across DTC and retail channels.
Our Partners
Apps & integrations on this project.
Barrel partnered with Khloud to bring the brand to market with a digital experience that challenges traditional snack norms and connects with a new generation of snackers.
To capture pre-launch hype and align with PR, we launched a teaser site to build an engaged audience of fans. The full DTC site followed, driving sales, subscriptions, and brand awareness—designed to scale as Khloud grows.
The product page highlights clean ingredients and features user-generated imagery to reinforce the brand story, while strategically encouraging retention with ‘Subscribe & Save’ and offering flexibility through in-store purchase options.
We launched the site showcasing Khloud’s first three crave-worthy flavors: Kettle Corn, White Cheddar, and Sea Salt, each with 7g of protein per serving and whole grains. Gluten-free, non-GMO, and completely free of seed oils, the snacks stand out for delivering clean, feel-good ingredients without compromising on flavor.
We implemented a Stockist-powered store locator to help drive retail discovery and support omnichannel growth, following Khloud’s exclusive Target launch to build brand awareness.
The site is built on Shopify Plus to support Khloud’s long-term growth across DTC and retail. Modular templates give the team flexibility to launch new products, create landing pages, and adapt the site as the brand expands.
To drive retention and deepen customer relationships, we launched a subscription program powered by Awtomic—designed to reward and incentivize long-term engagement.
.jpg)
We created a Klaviyo welcome series and winback flow to turn first-time buyers into loyal fans—boosting retention, sparking repeat purchases, and laying the groundwork for long-term brand love.
Interested in collaborating on a project?
Get StartedExplore More Work
OneSkin
OneSkin's Seamless Migration from Headless to Shopify 2.0
Grazly
Driving DTC Growth Through Rich Product Storytelling
Sweet Loren's
Shopify 2.0 Migration and a Framework Built for Scale
Anthony's Goods
Driving DTC Growth for an All-Natural Pantry Staple Brand
Hu
Building Customer Retention Through Chocolate Subscription Boxes and Loyalty
Austin Eastciders
Connecting Customers With Their Favorite Cider
Pavise
Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Once Upon A Farm
Building LTV and AOV Through Subscription and Build-A-Bundle
