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Launching a New Snack Brand Built for Long-Term Omnichannel Expansion
Khloud, a new snack brand founded by Khloé Kardashian, set out to challenge traditional snacks with a more satisfying, protein-packed alternative. Barrel created a direct-to-consumer experience to introduce the brand, build trust with first-time customers, and support scalable growth across DTC and retail channels.
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Apps & integrations on this project.
The Challenge
As Khloud prepared to bring a celebrity-founded brand to market, the team needed a digital experience that could balance storytelling, credibility, and conversion from day one. The challenge was to create a scalable Shopify foundation that introduced the brand clearly, supported product discovery, and set the stage for future launches and partnerships.
Barrel partnered with Khloud to bring the brand to market with a digital experience that challenges traditional snack norms and connects with a new generation of snackers.
To capture pre-launch hype and align with PR, we launched a teaser site to build an engaged audience of fans. The full DTC site followed, driving sales, subscriptions, and brand awareness—designed to scale as Khloud grows.
The product page highlights clean ingredients and features user-generated imagery to reinforce the brand story, while strategically encouraging retention with ‘Subscribe & Save’ and offering flexibility through in-store purchase options.
We launched the site showcasing Khloud’s first three crave-worthy flavors: Kettle Corn, White Cheddar, and Sea Salt, each with 7g of protein per serving and whole grains. Gluten-free, non-GMO, and completely free of seed oils, the snacks stand out for delivering clean, feel-good ingredients without compromising on flavor.
We implemented a Stockist-powered store locator to help drive retail discovery and support omnichannel growth, following Khloud’s exclusive Target launch to build brand awareness.
The site is built on Shopify Plus to support Khloud’s long-term growth across DTC and retail. Modular templates give the team flexibility to launch new products, create landing pages, and adapt the site as the brand expands.
To drive retention and deepen customer relationships, we launched a subscription program powered by Awtomic—designed to reward and incentivize long-term engagement.
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We created a Klaviyo welcome series and winback flow to turn first-time buyers into loyal fans—boosting retention, sparking repeat purchases, and laying the groundwork for long-term brand love.
Why It Matters
The Khloud launch site established a strong digital foundation for a celebrity-led CPG brand entering a competitive category. By aligning brand storytelling with thoughtful merchandising and conversion-focused UX, the experience supports immediate DTC momentum while positioning Khloud for ongoing growth across channels.
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