Bastide / Barrel — CPG Commerce Agency

Building Bastide for Global Expansion

Bastide is an artisanal lifestyle brand featuring products from Aix-en-Provence. We collaborated on the launch of Bastide’s flagship e-commerce site which emphasizes natural beauty, the generations of knowledge possessed by its artisans, and the alluring atmosphere of Provence.

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Opportunity

As Bastide reintroduced its luxury Provençal beauty brand to the U.S. market, the team needed a digital experience that could capture the brand’s heritage while supporting modern DTC growth. The platform needed to blend editorial storytelling, product discovery, and immersive visuals that reflect the brand’s French origins.

We partnered with Bastide to launch a multilingual Shopify flagship store that blends immersive storytelling with conversion, capturing the brand’s artisanal ethos while driving global growth.

We reimagined Bastide’s digital identity to bring the essence of Aix-en-Provence to life, celebrating natural beauty, artisanal heritage, and the brand’s timeless energy.

Bastide's new website serves as both a purchasing and learning hub, telling the brand story, providing contextual shopping moments, and encouraging purchases through storytelling.

As Bastide expanded into new markets, we implemented country and language selection to localize the shopping experience, ensuring tailored content, accurate pricing, and region-specific shipping.

Striking a balance between content and commerce, Bastide’s Journal drives traffic to the site while seamlessly linking readers to shoppable products.

To boost product discovery, we introduced a “try before you buy” feature with complimentary Eau de Toilette samples, enhancing the unboxing experience and encouraging future full-size purchases.

We art directed a photoshoot that vividly captured the fragrances and essence of Aix-en-Provence, highlighting each product’s ingredients, origins, and sensory experience.

We designed a flexible ecosystem of email templates that support Bastide’s growing product lineup, enabling the team to efficiently launch products, run promotions, and deliver personalized messages.

We developed a suite of paid ads to celebrate new launches, promote sales, and introduce new customers to the brand.

Impact

The new experience helps Bastide translate its luxury heritage into a rich digital flagship. By combining sensory storytelling, product education, and a refined shopping journey, the site strengthens brand positioning while supporting continued growth in the premium beauty category.