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Launching a New, Premium Ready-To-Drink Vodka Soda In 6 Weeks
Founded by Kylie Jenner, Sprinter is a new canned vodka soda made with premium vodka, real fruit juice, and sparkling water. In just 6 weeks, we designed and launched their brand on Shopify, establishing a strong brand foundation that aligns with their premium product and effectively drives their Gen Z audience to shop in-store.
Our Partners
Apps & integrations on this project.
Launching Sprinter on Shopify, Built to Scale
Over a 6-week go-to-market strategy, we collaborated closely with Sprinter's team to iteratively design and launch their first Shopify site. This included an email-capture landing page followed by a full website experience. The new site showcased their fresh, flavorful products, while strengthening brand affinity, building community, and improving the ease with which customers could find their products in retail stores.
Driving Brand Awareness and Retail Traffic
A dedicated store locator, powered by MikMak, allows prospective Sprinter customers to easily find and purchase their favorite vodka sodas at nearby retailers. Customers can check availability at their favorite store or buy directly through participating retailers like Instacart and GoPuff.
Bringing Sprinter's Ingredient-First Vodka Sodas to Life
We designed the product pages to tell the Sprinter story and highlight the premium quality of their vodka sodas. The product pages feature engaging brand visuals, a flavor profile chart, and the product's key value props to emphasize their quality ingredients. Each product page includes clear calls to action to "Find Near You" or "Buy Now", ensuring customers can easily find Sprinter products however they prefer to shop.
Fueling Growth Through Community Engagement
Recognizing Kylie Jenner's strong influence as Sprinter's founder, we leveraged her extensive follower base to build brand loyalty on the website. We integrated User Generated Content (UGC) and social proof throughout the site, showcasing Instagram engagement to inspire potential customers.
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