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Fueling a Better-For-You Snack Brand with a Full-Funnel Digital Refresh
BHU Foods creates indulgent, better-for-you snacks made with clean, organic ingredients. As the brand launched a fully reformulated product line and refreshed identity, they partnered with Barrel to rebuild their digital ecosystem across Shopify, Amazon, and email to better reflect product quality, build trust, and support omnichannel growth.
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Apps & integrations on this project.
Opportunity
With a new product line and brand direction, BHU needed a digital experience that clearly communicated its evolution to busy, wellness-minded consumers. They also wanted a partner who could take ownership across strategy, creative, and execution, reducing the load on their internal team.
We reimagined BHU’s entire digital omnichannel ecosystem spanning web, email, and Amazon, establishing cross-channel consistency and aligning every touchpoint to a unified cohesive brand narrative.
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To introduce BHU Foods’ reformulated product line, we redesigned the website to seamlessly blend brand storytelling with intuitive UX. Informed by our SEO and GEO audit, the experience highlights taste, premium ingredients, and effortless everyday use.
We reimagined BHU's product pages to serve as true education hubs, clearly breaking down protein, fiber, sugar, sourcing, and functional benefits. Ingredient callouts, UGC, testimonials, and claim verification help shoppers quickly understand what makes BHU different and feel confident in their purchase.
We improved the subscription experience to position BHU as a go-to, everyday snack for people seeking something more filling in their daily routine.
To support retail velocity, we introduced a store locator and clarified in-store availability, ensuring the site works as a true omnichannel driver.
To increase customization, engagement, and average order value, we developed a custom bundle builder that allows customers to mix and match their favorite BHU flavors and subscribe for convenient monthly deliveries.
In collaboration with Wonderkind Studio, we helped shape the art direction for BHU’s refreshed photography, bringing their clean, nourishing positioning to life.
We supported BHU’s Amazon strategy with an audit and content recommendations, guiding the creation of more than 80 storefront and PDP assets.
We also redesigned key lifecycle email flows to reinforce the reformulation story, encourage trial, and support long-term retention.
Impact
BHU now has a digital ecosystem that reflects its upgraded products and supports growth across DTC, retail, and Amazon. With Barrel leading strategy, creative, and execution, the BHU team gained a trusted partner who could move fast, own the details, and help build a scalable foundation for what’s next.
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