Bobo's / Barrel — CPG Commerce Agency

Reimagining a CPG Site to Drive Customer Engagement

Bobo’s makes nutritious oat snacks with organic ingredients for everyone in the family. Barrel reimagined the Bobo's Shopify Plus website to increase conversion, customer retention, and reinforce the brand's storytelling to promote product discovery.

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Apps & integrations on this project.

Reimagining Bobo's Digital Identity

We started the engagement by collaborating with Bobo’s to update their brand book, directly informing the look and feel of their new website. The reimagined Bobo's site infuses their passion, community, and high-quality ingredients, effectively telling their dynamic brand story.

1.5%↑

increase in AOV

16.3%↓

decrease in churn rate

Optimizing Subscription Growth & Increasing Retention

The main objective of the website redesign was to increase subscription retention. We implemented multiple subscription pathways including a Subscribe & Save page highlighting the program's benefits to drive conversion. To reduce churn and increase LTV, we upgraded the subscription dashboard to Recharge's Affinity portal for seamless order management.

Increasing AOV & Upselling Subscription at Checkout

To increase AOV, we optimized Bobo's cart for a seamless checkout experience. This included integrating dynamic upsells, Bundle & Save incentives, and a tiered free shipping & gifts bar, powered by Rebuy. Customers can easily upgrade to subscription and adjust delivery frequency directly in the mini-cart, encouraged by a 15% discount incentive.

Enhanced Product Education Through Ingredient Transparency

To instill confidence in customers before purchasing, we wove product education and transparency throughout each product page. We prominently featured dietary certifications, nutrition labels, and ingredients to reinforce Bobo's high-quality ingredients.

Building Credibility & Community Through Video Commerce

Highlighting the versatility of Bobo’s and building trust with customers, we integrated UGC videos on the homepage to show the product in use for different occasions. These videos, powered by Tolstoy, celebrate Bobo's dedicated community and encourage others to become part of the community.

Telling Bobo's Dynamic Brand Story

Storytelling is used across the website to invite users into Bobo’s origins while educating them on the nature of the product. We built a robust flexible landing page template for Bobo's to tell the story of their founders and mission, charitable organizations, and highly curated ingredients