By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
Positioning a Clean-Label Supplement Brand for Long-Term DTC Growth
Llama Naturals, a fast-growing supplement brand, engaged Barrel to transform its Shopify site into a high-performing DTC experience. With a clean, fruit-based product line and a loyal Amazon customer base, the project focused on increasing DTC conversions, optimizing for subscriptions, and using social proof to build trust in the brand.
Our Partners
Apps & integrations on this project.
We partnered with Llama Naturals to evolve their digital presence from a product-focused site into a brand-led family wellness destination. The site is designed to boost DTC performance, improve education, and deepen consumer trust.
We developed a comprehensive brand book that established consistency across all of Llama Natural's brand touch points.
To help families choose the right vitamins, we incorporated educational content across the site to showcase product benefits and usage. A comparison chart on product pages highlights why Llama Naturals stands out in the competitive supplement market.
Recognizing Llama’s two distinct audiences—kids and adults—we designed audience-specific product detail pages that speak directly to their unique needs, delivering tailored content, education, and proof points that build credibility and empower confident purchases.
To give families even more flexibility, we integrated a custom bundle builder that allows customers to mix and match vitamins for adults and kids in one order.
We optimized Llama Naturals’ subscription experience to increase LTV, added dynamic upsells to boost AOV, and introduced product bundles that encourage shoppers to buy more and save more.
To build credibility and trust with Llama Naturals’ community, we featured reviews and testimonials throughout the site and integrated Okendo to display syndicated TikTok Shop reviews.
Interested in collaborating on a project?
Get StartedExplore More Work
Anthony's Goods
Driving DTC Growth for an All-Natural Pantry Staple Brand
Sweet Loren's
Shopify 2.0 Migration and a Framework Built for Scale
.jpeg){kind=spacer}
Bobo's
Reimagining a CPG Site to Drive Customer Engagement
OneSkin
OneSkin's Seamless Migration from Headless to Shopify 2.0
Pavise
Disrupting the Skincare Industry With Pavise’s First Ecommerce Website
Tiege Hanley
Simplifying Men’s Skincare Subscription Experience
Instant Pot
Refreshing Instant Pot’s Brand Experience to Power Channel Expansion
Cholula
Blending Heritage and Modern Flavor for the #1 Mexican Hot Sauce in America
