Llama Naturals, a fast-growing supplement brand, engaged Barrel to transform its Shopify site into a high-performing DTC experience. With a clean, fruit-based product line and a loyal Amazon customer base, the project focused on increasing DTC conversions, optimizing for subscriptions, and using social proof to build trust in the brand.
Apps & integrations on this project.
As Llama Naturals grew beyond Amazon, the brand needed a digital experience that could better support DTC growth while building trust in a crowded supplement market. The opportunity was to transform the Shopify site into a brand-led wellness destination that clearly communicates product benefits and supports subscriptions and bundles.
The new experience strengthens Llama Naturals’ position as a trusted clean-label vitamin brand while driving higher conversion and long-term retention. With clearer product education, subscription optimization, and flexible bundle options, the site now supports stronger DTC growth and deeper customer loyalty.
