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Omnichannel Commerce
for CPG Brands

Shopify (DTC/POS/B2B), Email/SMS, Loyalty & Retention, Digital Marketing, Retail Activation, Website Support & CRO, See All

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PAST & Current CLIENTS

How We See It — Your Website is Your Online Flagship

Your website is where your brand’s story comes to life—a hub for customers to learn, discover, and experience. Through customer research and journey mapping, we help brands create seamless experiences across every touchpoint, driving engagement and boosting sales not just online, but across all channels.

See Our Services

Client Stories

McCormick

McCormick

Driving an Iconic Household Brand's Future Ecommerce Growth

Food & Beverage

The Outset

The Outset

Launching & Growing a Celebrity Skincare Brand

Beauty & Skincare

Sweet Loren's

Sweet Loren's

Shopify 2.0 Migration and a Framework Built for Scale

Food & Beverage

Bobo's

Bobo's

Reimagining a CPG Site to Drive Customer Engagement

Food & Beverage

Research — Customer Journey Insights

DTC Patterns is our proprietary research project that surfaces UX & marketing insights from real e-commerce purchases. We’ve helped clients enhance their website experiences through our knowledge base which has over 300 published articles and growing.

Visit DTC Patterns ↗
DTC Patterns Collage

Partnerships

Our partners act as an extension of our team, working together to deliver on our client's outcomes. These are some select partners.

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From Clients & Partners

“Our Barrel account team took the time to listen and learn before recommending an enhanced user experience. Our online business has since doubled, and we continue to hear praise about our customer portal which was one of the most important pieces for us in increasing retention.”

Katie Marston

Chief Marketing Officer
,
Once Upon A Farm

"Barrel and Recharge worked together efficiently—and on an extremely expedited timeline to make our vision a reality. The performance of our subscriptions program on our Shopify+ storefront has exceeded expectations."

Olivia Claparols

Sr. Director of Digital
,
Pavise

"We are thrilled to have Barrel as a trusted Plus Partner since the early days. Their team has consistently demonstrates a deep understanding of e-commerce and a commitment to delivering exceptional solutions for their clients and our merchants.”

John Yoo

Partner Manager
,
Shopify

Latest Updates

We audited Cabot's gifting experience and recommended improvements for the 2024 BFCM and holiday season, including a gift card page, gifting bundles, a gift guide, and a multi-gift option for corporate gifting. 

Creating A Cohesive Gifting Strategy for Cabot Creamery

818 Tequila, founded by Kendall Jenner, is an award-winning tequila brand made from 100% Blue Weber Agaves in Jalisco, Mexico.

Enhancing the 818 Tequila Omnichannel Experience

An industry innovator, Willow created the first wireless, hands-free wearable breast pump in 2018, making it discreet and convenient for nursing mothers to pump on the go. Their latest pump integrates the Willow companion app, which provides tools for tracking pump sessions, milk volume, and other data to monitor the breastfeeding journey. 

Driving Engagement Through A New Willow Blog and About Page

Barrel reimagined POSH's Homepage and Competitor Landing page, emphasizing the importance of educating customers about POSH’s unique approach to event planning and its capabilities to serve a range of use cases.

A Revolution in Event Planning

while on earth™ is a performance wellness brand for those who move, go, and do. Barrel helped launch while on earth™ to market with an e-commerce site that highlights product storytelling, builds community, and drives conversion.

Launching a New Wellness Brand to Market

Riig is a premium waterproof hat company designed for water enthusiasts. We reimagined their omnichannel experience including their Shopify e-commerce site, email campaigns, and social media strategy to support their expanding product line, enhance brand awareness, and boost sales through product education and social proof.

Reimagining the Omnichannel E-commerce Experience for Riig’s Waterproof Hat Brand

An industry innovator, Willow created the first wireless, hands-free wearable breast pump in 2018, making it discreet and convenient for nursing mothers to pump on the go. Their latest pump integrates the Willow companion app, which provides tools for tracking pump sessions, milk volume, and other data to monitor the breastfeeding journey. 

A New Customer Journey and Streamlined Experience for the First Wireless, Hands-Free Breast Pump

Bobo’s makes nutritious oat snacks with organic ingredients for everyone in the family. We collaborated with the Bobo’s team to redesign their website to increase subscription rates and retention. The website modernizes Bobo’s online presence while conveying the simplicity of the brand’s oat snacks.

Strengthening Customer Relationships with Bobo's Reimagined CPG Site

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