while on earth / Barrel — CPG Commerce Agency

Launching a New Wellness Brand to Market

while on earth™ is a performance wellness brand for those who move, go, and do. Barrel helped launch while on earth™ to market with an e-commerce site that highlights product storytelling, builds community, and drives conversion.

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Building Momentum to Maximize Launch Impact

while on earth™ launched with a foundational product line but planned to quickly expand into new categories and needed a website that could grow with them. We first launched a splash page to gather emails, then a limited site sharing the brand and product story. A pre-launch site followed, supported by social media and email campaigns, building anticipation for their September 2024 launch.

Redefining What a Wellness Brand Is

The new while on earth™ site champions the brand's holistic view of wellness, which spans across fitness, sleep, nutrition, appearance, health, mindfulness. The site aims to increase brand affinity and grow their community of wellness enthusiasts through compelling brand imagery, product storytelling, and community spotlights.

Telling the Story Behind Their High-Performing Products

while on earth™ partners with cutting-edge footwear and apparel manufacturers and designers to create beautiful and functional products. We highlighted the products functionality and effectiveness on the new site to both educate and engage customers, driving conversions and brand loyalty. To build credibility and authenticity, products are shown in use, featured on their founders and key brand ambassadors.

Designing a Scalable Framework for Fast-Growth

We launched a flexible website for while on earth™ that would support their long-term growth. This launch strategy included flexible landing pages, empowering them to effectively tell the unique story behind each new collection or product. These pages also serve as a powerful tool to showcase the founder's vision, the innovative product technology, and the brand's philosophy on the importance of wellness.

Enhancing the Post-Purchase CX

To improve the post-launch experience, we implemented a comprehensive returns and exchange process leveraging Loop, along with branded tracking pages and emails through Wonderment. These key features were designed to create a seamless post-purchase experience, incorporating product education, high-touch customer service, and strategic upsell opportunities.